Recent inspections conducted by agricultural authorities in Serbia have identified significant instances of deception regarding coffee products marketed to consumers.

Inspectors discovered that four manufacturers included substitutes in their coffee blends, specifically grains such as barley, peas, and other cereals, in violation of quality standards for authentic coffee.

The integration of these substitutes, while not illegal, means that the product cannot be classified simply as coffee.

Historically, Serbian consumers enjoyed fresh coffee beans ground at on-site mills in markets, contributing to a nostalgic experience.

However, the prevalence of pre-packaged coffee has raised concerns about product integrity.

Customers express a preference for purchasing coffee from dedicated roast houses, asserting that freshly ground coffee yields superior taste and aroma.

One such customer noted, "I prefer to buy from roasteries where I can see the grinding process, ensuring quality and authenticity."

Globally, coffee consumption remains significant, with approximately 2.5 billion cups consumed daily.

Experts recommend focusing on the sensory characteristics of coffee, such as flavor intensity and aroma, to distinguish genuine products from those with added substitutes.

Rade Bazić, owner of a local coffee roasting business, advises consumers to seek packaged coffee that boasts a robust flavor and scent, indicating a lack of adulteration.

He highlights that coffee containing substitutes often has a muted taste and sweetness, affecting overall quality.

The recent inspections involved a review of 108 coffee samples, with irregularities found in four cases.

These cases have resulted in products being removed from shelves, prohibition of misleading packaging, and legal action against the violating manufacturers.

Nenad Vujović, head of the agricultural inspection, emphasized the role of these inspections in consumer protection, explaining that their aim is to shield consumers from misleading practices that misrepresent product content.

Despite a noted increase of nearly 200% in coffee prices over the past few years, coffee remains a favored beverage in Serbia, with the average citizen consuming approximately 4.5 kilograms annually.

Penalties for companies found guilty of consumer deception can range from 250,000 to 3 million dinars.

Agricultural experts stress the importance of clear labeling, stating that if a product contains additives, it should be accurately categorized and labeled as such.

The discourse highlights a significant concern for consumer rights and the integrity of food labeling in the Serbian market.