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Tuesday, Jun 17, 2025

First 'Pay What You Can' Restaurant Opens in Serbia

A new initiative in Novi Pazar aims to provide meals for those in need, while allowing patrons to donate what they can.
In an innovative approach to community support, Novi Pazar has inaugurated the first 'pay what you can' restaurant in the Balkans, known as an initiative by the organization 'Uhud'.

The restaurant aims to serve at least 300 meals daily for individuals and families in need.

The concept is designed to be accessible to everyone, offering meals to those requiring assistance while inviting those who can contribute to do so voluntarily.

Instead of imposing fixed prices, the establishment operates on a donation basis, where guests can leave a voluntary contribution as they exit, feeding back into the system to provide for the less fortunate.

The funds collected will be used for preparing meals, covering staff costs, and developing the project further to extend its reach to nearby communities, including Tutin, Sjenica, Raška, and beyond.

Nedžad Bihorac, the president of the Uhud association, emphasized the restaurant's ethos by stating, "You come with your family, help yourself, enjoy your meal and coffee, and leave as much as your heart dictates—this will finance meals for the needy, staff, and everything else required to sustain the operation."

The menu features a range of professionally prepared dishes, including cooked dishes, poultry, and various local specialties reminiscent of home-cooked meals.

Sead Bihorac, also from the association, explained the unique pricing model by sharing, "You eat professionally prepared meals and, as you leave, pay what you think it was worth.

This is a restaurant without a pricing structure."

The design of the restaurant aims to eliminate stigma, ensuring that all customers, whether benefiting from the free meals or contributing, feel dignified and respected.

This approach encourages community involvement in supporting vulnerable members of society.

For example, if a family enjoys five meals valued at one thousand dinars, that amount will finance an equal number of meals for those in need delivered to their homes.

"This is about creating double the good," Sead Bihorac elucidated.

Additionally, the restaurant includes a small café area where patrons can purchase coffee or beverages, further contributing to the humanitarian goal of the initiative.

Armin Plojović from Uhud highlighted the significance of even small contributions, stating, "Having a coffee and leaving what you can, knowing that you have helped the community, embodies the essence of this initiative.

Everything that happens here is for charity.

This project belongs to all of us."

The restaurant's setup took approximately three months to complete, and there are plans to expand activities and encourage wider community participation, with an open invitation for everyone to support this unique endeavor.
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