State media report significantly different narratives from independent outlets as thousands gather in Belgrade.
March 15 witnessed a historic protest in Belgrade, drawing citizens from across Serbia, yet the portrayal of the event varied dramatically depending on the media outlet.
State-controlled media maintained a narrative of potential unrest, suggesting scenarios such as a coup or threats from terrorists, while independent news sources presented a more vivid depiction of the gathering.
Media like B92 aired footage recorded earlier in the day, prior to the streets being filled with demonstrators, giving the impression that nothing unusual was occurring.
In contrast, Pink TV adopted a strategy of minimal coverage, focusing primarily on a park setting and occasionally showing drone footage of protests occurring in Hungary, insinuating that the turmoil was not confined to Serbia.
On-air presenters utilized this footage to draw parallels between Serbian President Aleksandar Vučić and Hungarian Prime Minister
Viktor Orban, with the implication that both leaders faced similar public dissent.
Political analyst Dragomir Anđelković noted that the approach of the president's media was to portray protestors as fringe elements, aiming to keep the existing voter base complacent.
He argued that by dismissing the protests as inconsequential, the administration seeks to maintain a public perception of normalcy.
Filip Švarm, another journalist, emphasized that the content produced by state media appeared tailored for a ‘prepared’ audience, suggesting that the narratives presented were not intended to accurately convey the reality of the protests.
The disparity was particularly stark on the public broadcaster, Radio Television of Serbia (RTS), which largely ignored the protest and instead aired music and re-runs of a television series until late in the day when a brief report acknowledged the event.
Following the protest, state newspapers claimed victory for the government, highlighting minor incidents of unrest while downplaying the overall scale of demonstrations.
Publications like Alo! and Kurir emphasized the effectiveness of police in maintaining order, with claims that they thwarted planned violence.
Other outlets, such as Informer, reported on extreme measures taken by law enforcement, denying any use of forceful tactics and attributing the unrest to isolated extremist actions.
They reported a significantly lower turnout figure, suggesting that the protest’s scale was exaggerated by opposition narratives.
In contrast, independent media reflected a burgeoning public interest in the protests, pointing to increasing viewership and engagement from citizens seeking truthful reporting about the unfolding events in their country.