On a recent Sunday, the inaugural meeting of the Initiative Board for the formation of the Movement for People and State took place at the House of King Peter I in Belgrade.

This initiative, long anticipated by President Aleksandar Vučić, appears to be a strategic response to the array of political challenges and public protests confronting his administration.

By enlisting prominent academics and intellectuals, the president aims to consolidate support for his governing coalition while signaling that his administration includes respected voices from the realm of scholarship.

The creation of this movement is driven by several factors, notably the perception that voters respond negatively to conventional political party labels.

Research indicates that terms like "party" evoke unfavorable connotations among the electorate, while the concept of a "movement" suggests grassroots engagement and a broader appeal.

Additionally, President Vučić’s personal approval ratings have outpaced those of his party, the Serbian Progressive Party (SNS), particularly in the wake of the COVID-19 pandemic, making the rebranding initiative strategically significant.

Among the founding members of the Initiative Board are several notable figures from the Serbian Academy of Sciences and Arts (SANU) and leading university professors.

The assembly includes prominent hematologist Bela Balint and composer Svetislav Božić, as well as respected medical professionals like endocrinologist Đura Macuta and surgeon Goran Stanojević.

Minister of Culture Nikola Selaković confirmed their participation during the meeting.

The agenda outlined by Vučić indicates plans to define the movement's name, symbols, and overall programming in the coming weeks.

He expressed his expectation that a substantial portion of the Serbian population would embrace this new initiative.

This reflects an urgent need for rebranding within the SNS after years in power and various national scandals.

Vučić has acknowledged frustrations related to local party officials' misuse of privileges and emphasized the necessity for listening to citizens more attentively.

He stated that there is unrest among the population regarding perceived ineffectiveness among local leaders associated with the party and noted that voters are now seeking a transformed approach from their representatives.

The formation of the Movement for People and State may also indicate an intention to mitigate potential legislative crises for the SNS, especially concerning its coalition with the Socialist Party of Serbia (SPS).

The SPS leaders express apprehension about losing their political identity and leverage should they join Vučić's collective endeavor.

This dynamic has prompted discussions within the SPS, particularly following recent critical remarks by Vučić about party members.

Political analysts suggest that the assembly may serve as a counterbalance to an opposing intellectual group, the "Proglas," which openly critiques the current administration.

The idea of establishing the movement has resurfaced multiple times over the past year, often tied to electoral strategies rather than genuine formation intent.

Vučić has characterized the assembly as a citizens' association, requiring only minimal legal prerequisites for establishment.

However, its legitimacy and effectiveness as a grassroots movement have been called into question, particularly due to the perception that it is being constructed top-down rather than organically.

Observers note that effective movements typically arise in a more spontaneous manner, contrasting sharply with the current structured approach.

In recent public statements, Vučić emphasized the importance of civility and respect for differing opinions, referencing support for public figures facing hostility for their political stances.

His call to action resonates with those advocating for a more respectful political discourse in Serbia.