Recent reports indicate that 28% of foreign tourists have canceled reservations in Serbia, with congress tourism facing even higher cancellation rates.
Aleksandar Seničić, the Director of the National Association of Travel Agencies of Serbia, reported that 28% of foreign tourists have canceled reservations in Serbia recently.
He noted that the cancellation rate among congress tourists is notably higher, reaching 40%.
Seničić highlighted that the ongoing unstable political situation and mass protests in major cities could significantly impact wages within the tourism sector.
"Such news travels quickly abroad, as the cancellations predominantly concern foreign guests," he stated.
In discussions with colleagues, Seničić likened the current situation to a previous period during the
COVID-19 pandemic.
He indicated that the entire tourism sector is suffering, with car rental agencies experiencing a business decline of around 40%.
Additionally, the suspension of classes has led to the cancellation of student trips and excursions.
According to Seničić, a considerable number of hotels in Serbia remain empty, which could pose serious challenges for hoteliers, car rental companies, transport providers, and travel agencies in both the medium and long term.
He asserted that the financial losses within the sector are expected to be significant, primarily affecting the personal incomes of employees within the industry.
Currently, there is no clear short- or long-term solution to emerge from this crisis, with Seničić expressing that the forecasts are not promising.
Large cities, particularly those hosting congresses such as Belgrade, have been hit hardest.
Following the renovation of the Sava Center and the successful attraction of numerous congresses to Serbia, the political instability is now leading to cancellations, which poses a long-term concern for the industry.
He also pointed out that business travelers, who often attend congresses, are the highest spenders, as they typically stay in the most expensive hotels in Belgrade and can spend up to four times more than regular tourists.
Seničić noted that there has not been a drastic decline in visitors from neighboring countries, as more than 50% of tourists in Serbia come from these areas.
Here, the decline has been less severe, at approximately 10%, likely because these travelers have a better understanding of the country's political landscape.
He emphasized that there has not been a significant rise in cancellations of family vacations and mentioned upcoming holidays, including Easter and May 1st, for which a visitor count similar to last year is anticipated.